In view of the upcoming COP26 International Forum, Chicos.net and Save the Children present a campaign to raise awareness about the climate crisis. This initiative was created as part of a digital activism workshop in which more than 70 adolescents from Latin America participated.
Through a song that lasts 1.5 minutes, with trap and rap music, visual codes from the 16-bit world, online games, wallpapers and filters, they seek to demonstrate that the climate crisis is not a game.
November 2021 – Last August, humanity received a red alert about its responsibility for global warming, according to a report by the IPCC (Intergovernmental Panel on Climate Change). IPCC (Intergovernmental Panel on Climate Change) report. which will be key in the discussions at the next United Nations Climate Change Conference (COP 26). During the meeting, to be held between October 31 and November 12 in Glasgow, Scotland, it will be decided how to intensify efforts in the face of the urgent need to drastically reduce greenhouse gas emissions.
In this context, it is urgent to promote adolescents to be agents of change and participate in decision-making processes on the climate crisis. To this end, the Communication and Digital Activism Program, carried out jointly by Save the Children and the Chicos.net Civil Association, focuses on providing communication tools to boys and girls in Latin America so that they can make a committed and responsible use of the digital ecosystem.
The final result of the 2021 project, is the regional campaign #UnoPuntoCincoGrados whose main product is a song that lasts 1.5 minutes, and more than 15 pieces in different media and formats to generate awareness and make more teenagers echo and be part of the change.
The campaign mixes visual codes from the 16-bit world with trap and rap music and sounds, and seeks to demonstrate that the climate crisis is not a game. This campaign was carried out by more than seventy teenagers from the program with the collaboration of the communications agency
Why is 1.5 so important? Because 1.5 degrees Celsius is the maximum temperature increase for the planet not to reach a catastrophic situation. This threshold figure was established in 2015 in the Paris Agreementsigned by 195 countries of the United Nations. The objective of the campaign is to publicize this issue and raise awareness that actions to combat the climate crisis must be taken urgently.
Adolescents ARE the present and they ARE the future.
“says Marcela Czarny, director of Chicos.net, and expresses: “That is why they are the population most committed to raising awareness and taking the necessary action.
That is why they are the population most committed to raising awareness and taking the necessary action”.
Victoria Ward, Save the Children’s Regional Director for Latin America and the Caribbean, commented: “COP 26 is one of the last opportunities to control the climate emergency. Authorities must take urgent action and recognize children as agents of change in addressing the climate and environmental crisis by respecting and promoting their meaningful participation in decision making spaces“.
Learn more about Chicos.net, the campaign and the activism workshops.
Chicos.net is a non-profit civil organization committed to promoting the safe, responsible and meaningful use of Information and Communication Technologies (ICT), fostering the full exercise of rights by children and adolescents in cyberspace. Its approach seeks to include ICTs as facilitators of access to information and quality content, education, social and school inclusion, and the right to expression and participation. For more than twenty years and in collaboration with other organizations, public agencies and the private sector, it has promoted research, studies, training and programs aimed at improving the quality of life of young people at the national and Latin American level.
About Save the Children
Save the Children believes that every child deserves a future. In Latin America and the Caribbean, and around the world, we work every day to give children a good start in life, as well as the opportunity to learn and be protected from violence or other harm. When a crisis hits, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure that your unique needs are met and your voices are heard. We do whatever it takes for children, every day and in times of crisis, to transform their lives and the future we share.
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